we turned our team into a mini media company.
last month: 5M impressions and 50+ qualified leads for our agency alone.
here's the exact process:
we run two meetings a week.
1. Friday: we review wins and client case studies from the week.
2. Monday: we decide which ones become content.
on that Monday call, I'll say "I'm taking this case study, here's the headline." Then the strategist who got those results breaks it down step by step — live on the call or in Slack.
@RobHoffman_ on X
We offered $5,000 to whichever employee got the most engagement on LinkedIn in a single quarter.
$2,500 for second. $1,500 for third.
Plus $500 for anyone who published 20+ times.
The result: 24 employees published 581 posts in 85 days. 43,000+ reactions. 28,000+ comments. 34,000+ new followers.
27 new clients signed. $153,000 in new MRR.
The total prize pool cost us about $15K. The return was $153K per month. Every month. Recurring.
People need a reason to do things that aren't in their job description.
Cash works.
@MichLieben · 1:30 AM · Apr 2, 2026 · 413.1K Views
in
Founder · LinkedIn
6mo ago · 1,368 reactions
Two weeks ago, we started to pay employees for posting on LinkedIn.
If they get 20k views within 28 days → $350
If they get 100k views within 90 days → $550
We had >30% of the company post at least once and generated >80k views in total.
What we got out:
— People in sales mentioned our online presence.
— People learn best by teaching others.
— People have been posting stuff that brings them closer together.
We know quite well that monetary incentives work.
And it did in this case. So far.
LinkedIn · 306 comments · 25 reposts